WESTJET

We launched WestJet’s new and luxurious 787 Dreamliner on April 1st with a fake event that parodied another recent fake event. The difference was that ours had a totally real sale that made customers happy and made WestJet money.

Featured in: Adweek, NY Post, Strategy, AdsOfTheWorld, and Trended at #30 on YouTube.

Awards: CMA, NYFA, YouTube’s Top 10 Ad Of The Year.

Bonus!

Swoop, WestJet’s ultra low-cost airline wanted to get in on the fun too, so we made them a fake product that would make flying even cheaper for Canadians.

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